Differences between an internet agency & digital agency What now?

In the world of digital marketing and online presence, the terms “internet agency” and “digital agency” often come up. Although they sound similar and have many common tasks, there are key differences in their focus, their services and their understanding of digital strategies.

Definition and focus

Internet agency

An internet agency primarily focusses on the development and optimization of websites. Their focus is on aspects such as web design, web development, and they often offer services such as hosting, domain administration and content management systems.

Digital agency

In contrast, a digital agency’s field of activity covers a broader spectrum. They not only offer services for websites, but also have a holistic approach to a company’s digital presence. This includes online marketing, digital campaigns, social media management and e-commerce solutions.

Service offer

Internet agency

The services of an internet agency are primarily aimed at creating a functional and aesthetically pleasing website. This includes web design, programming and hosting to ensure that the website functions technically flawlessly.

Digital agency

Digital agencies offer a more comprehensive range of services.In addition to website development, they are active in the areas of SEO, social media marketing, content creation, digital advertising campaigns and e-commerce solutions. Their aim is to develop a holistic digital strategy that covers all relevant aspects of a company’s online presence.

Focus on marketing

Internet agency

Although internet agencies can often offer basic SEO services, their main focus is on the technical implementation and design of the website. Marketing aspects can be limited.

Digital agency

Digital agencies have a strong focus on digital marketing. They develop strategic marketing plans, implement online advertising campaigns, manage social media presences and integrate digital marketing strategies to increase the visibility and success of their clients.

Holistic digital strategy

Internet agency

The approach of an internet agency is often more focused on the development of a technically functioning website and less on its integration into a comprehensive digital marketing strategy.

Digital agency

Digital agencies see the website as part of a larger digital strategy. They consider different channels and platforms to ensure a coherent and effective digital presence.

While an internet agency focuses mainly on the development and optimization of websites, a digital agency offers a broader range of services related to a holistic digital presence. The choice between an internet or digital agency depends on a company’s specific needs and goals in the digital space. It is important to understand that the terms are not always clearly defined, and some agencies may be able to offer both internet and digital services.

Publitec is one these agencies.