SEO & SEA Attract and retain online customers - with SEO & SEA

A convincing website with goal-oriented design and good user navigation is essential for turning visitors into loyal customers. However, for this to work, a website or shop must first be found. This is where search engine marketing comes into play: Through targeted search engine optimization (SEO), we help our clients achieve a better Google ranking for queries that match their offerings. And with strategically placed search engine ads (SEA), we generate additional visitor traffic to bring our clients into further contact with potential customers. It’s best to discuss the goals calmly to then initiate the appropriate measures.

Go long or go short – search engine
optimization or Google Ads?

The question often arises as to which makes more sense: search engine optimization or ads campaigns? The answer always depends on the specific objectives. After all, while Google Ads can show initial success in the form of leads or sales in the short term, an SEO strategy only takes full effect in the long term. It can sometimes take months to achieve effective rankings under the targeted keywords. But then the costs for support are kept within very manageable limits, while new visitors continue to come into contact with the offer every month. This is in contrast to search engine ads, for which the corresponding advertising budget must continue to be planned in order to maintain the effect.

Certainly, the ideal approach is to combine both, with a weighting that aligns with the business objectives. Our digital experts based in Essen would be pleased to discuss what this could look like in a personal meeting.

THINK Google

To effectively and cost-efficiently implement SEO and SEA, we always start with an examination of the main objectives and a comprehensive keyword analysis. We are happy to handle this – just as we are with all other steps to enhance your online presence.

Search engine optimization (SEO)

  • Keyword research: Identification of relevant keywords and phrases that can improve search engine rankings.
  • On-page optimization: Optimization of meta tags, headings, content and URLs to increase visibility in search engines.
  • Technical SEO: Performing technical audits and optimizations to ensure the website is easily accessible to search engines.
  • Local SEO: Optimization for local search queries, including Google My Business setup and local directory listings.
  • Backlink building: Developing a backlink strategy to get quality backlinks from trusted websites.
  • Content strategy: developing high quality content tailored to keywords and target audience to improve rankings and drive traffic.
  • SEO audits: Regular review and analysis of SEO performance and recommendations for optimization.
  • Ranking tracking: Monitoring search engine rankings and competition to adjust strategy.

Search engine advertising (SEA)

  • Keyword research for PPC campaigns: Identification of relevant keywords and creation of pay-per-click (PPC) campaigns.
  • Ad creation: Creation of appealing ads for platforms such as Google Ads or Bing Ads.
  • Ad optimization: Continuous optimization of ads to increase click-through rate (CTR) and conversion rates.
  • Budget management: Managing the advertising budget and adjusting bids to maximize profitability.
  • Audience targeting: Identifying the target audience and targeting ads according to users’ interests and behavior.
  • Landing page optimization: customizing landing pages to ensure they meet visitor expectations and maximize conversions.
  • A/B testing: Running tests to optimize ads and landing pages and increase the effectiveness of campaigns.
  • Remarketing: Setting up remarketing campaigns to retarget prospects and increase conversion rates.
  • Analysis and reporting: Detailed reporting on the success of SEO and SEA strategies to monitor and improve performance.
  • Competitive analysis: Analysis of competitors’ SEA strategies and adaptation of your own campaigns accordingly.

Ready to improve your online visibility and attract more customers in the future?