APD Target Group-Oriented User Experience

Client

APD Ambulante Pflegedienste Gelsenkirchen GmbH

Project

Relaunch

The APD from Gelsenkirchen, one of the leading service providers in the Ruhr area in the field of health and care, has commissioned the digital agency publitec to present them on the internet exactly as they are perceived in real life: competent, reputable, close to people, and modern.

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Design, conception, development, social media Website

People in need of care and relatives should of course feel addressed, but also the municipal, political and professional public. And also the employees, because APD is an important employer in the Gelsenkirchen area. The new website combines atmospheric photos, informative texts and a clear, well-structured and generally friendly design to create an attractive range of information that can be easily updated by APD using the WordPress content management system.

The programming in responsive design ensures that the internet presence is clearly laid out and user-friendly on all devices.

The Special Touch Flexible, Modular Design

Suitable symbols and photos ensure easy orientation everywhere. Each subpage can be customized using predefined modules. Thanks to the contact module, for example, patients and relatives always have the direct contact for each service area at hand.

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