--- title: "Wiki" id: "787" type: "page" slug: "publitec-wiki" published_at: "2023-07-19T08:40:23+00:00" modified_at: "2024-01-15T09:20:19+00:00" url: "https://www.publitec.de/en/publitec-wiki/" markdown_url: "https://www.publitec.de/en/publitec-wiki.md" --- ## UI-Design UI design (user interface design) refers to the design of the user interface of a website or application. [https://www.publitec.de/en/wiki/ui-design/](https://www.publitec.de/en/wiki/ui-design/) ## UX-Design UX design (user experience design) is an important process that refers to the optimization of the user experience during interaction. [https://www.publitec.de/en/wiki/ux-design/](https://www.publitec.de/en/wiki/ux-design/) ## Online-Marketing Online marketing is an important building block on the road to digital transformation. [https://www.publitec.de/en/wiki/online-marketing/](https://www.publitec.de/en/wiki/online-marketing/) ## Accessibility – BFSG & EAA The importance and a guide for website and online store operators [https://www.publitec.de/en/wiki/accessibility-bfsg-eaa/](https://www.publitec.de/en/wiki/accessibility-bfsg-eaa/) ## Google Ads Google Ads is a platform from Google that helps companies to place targeted advertising and strengthen their online presence! [https://www.publitec.de/en/wiki/google-ads/](https://www.publitec.de/en/wiki/google-ads/) ## Onpage optimization On-page optimization is an important part of search engine optimization (SEO) that refers to improving the internal elements of a website. [https://www.publitec.de/en/wiki/onpage-optimization/](https://www.publitec.de/en/wiki/onpage-optimization/) ## Offpage optimization Off-page optimization refers to all measures that are carried out outside your own website in order to increase its visibility in search engines. [https://www.publitec.de/en/wiki/offpage-optimization/](https://www.publitec.de/en/wiki/offpage-optimization/) ## Social Media Social media is an important part of modern marketing and has a major impact on a company's online presence. [https://www.publitec.de/en/wiki/social-media/](https://www.publitec.de/en/wiki/social-media/) ## Social Media Recruiting With a social media recruiting campaign, we present your company as an attractive employer and increase its reach! [https://www.publitec.de/en/wiki/social-media-recruiting/](https://www.publitec.de/en/wiki/social-media-recruiting/) ## IT-Recruiting The demand for qualified specialists in the IT sector is high. We offer you effective IT recruiting to meet your needs. [https://www.publitec.de/en/wiki/it-recruiting/](https://www.publitec.de/en/wiki/it-recruiting/) ## Content Experience Content experience is an important factor for online marketing. It is about providing users with a unique and relevant experience. [https://www.publitec.de/en/wiki/content-experience/](https://www.publitec.de/en/wiki/content-experience/) ## Digital CX strategy Digital CX strategy is an important part of any successful business in today's digital world. [https://www.publitec.de/en/wiki/digital-cx-strategy/](https://www.publitec.de/en/wiki/digital-cx-strategy/) ## Digital out of Home (DOOH) Digital out of Home (DOOH) represents an exciting revolution in the field of outdoor advertising. [https://www.publitec.de/en/wiki/digital-out-of-home-dooh/](https://www.publitec.de/en/wiki/digital-out-of-home-dooh/) ## Artificial intelligence for companies Find out why artificial intelligence (AI) is so important for your company and how we can help you. [https://www.publitec.de/en/wiki/artificial-intelligence-for-companies/](https://www.publitec.de/en/wiki/artificial-intelligence-for-companies/) ## Webhosting Web hosting is a central component of online marketing and an indispensable factor for those who run a website. [https://www.publitec.de/en/wiki/webhosting/](https://www.publitec.de/en/wiki/webhosting/) ## Mixed Reality (MR) Eliminating boundaries between the real and virtual worlds. [https://www.publitec.de/en/wiki/mixed-reality-mr/](https://www.publitec.de/en/wiki/mixed-reality-mr/) ## Corporate Design Does your company have a uniform, recognizable corporate design? Find out more about this and what you can do. [https://www.publitec.de/en/wiki/corporate-design/](https://www.publitec.de/en/wiki/corporate-design/) ## Prototyping – Software development Prototyping is a crucial step in software development that makes it possible to transform ideas into tangible models that can be experienced. [https://www.publitec.de/en/wiki/prototyping-software-development/](https://www.publitec.de/en/wiki/prototyping-software-development/) ## Project management Our project manager translates your wishes, goals, schedules and budget into a goal-oriented, successful project. [https://www.publitec.de/en/wiki/project-management/](https://www.publitec.de/en/wiki/project-management/) ## Webdesign Your website is your image platform. Professional web design makes your website appealing to customers and potential customers. [https://www.publitec.de/en/wiki/webdesign/](https://www.publitec.de/en/wiki/webdesign/) ## Responsive Design Attractive and functional websites, on any device. Responsive design makes it possible for content to adapt visually to the end device. [https://www.publitec.de/en/wiki/responsive-design/](https://www.publitec.de/en/wiki/responsive-design/) ## WordPress WordPress is one of the world's most widely used content management systems (CMS) for creating websites. [https://www.publitec.de/en/wiki/wordpress/](https://www.publitec.de/en/wiki/wordpress/) ## WooCommerce WooCommerce is a popular e-commerce plugin for WordPress that enables online retailers to present their products and services on the website. [https://www.publitec.de/en/wiki/woocommerce/](https://www.publitec.de/en/wiki/woocommerce/) ## Search engine optimization In today's digital world, effective search engine optimization (SEO) is a must have in order to be successful online. [https://www.publitec.de/en/wiki/search-engine-optimization/](https://www.publitec.de/en/wiki/search-engine-optimization/) ## Web development in Essen Web development is an important part of modern online marketing. [https://www.publitec.de/en/wiki/web-development/](https://www.publitec.de/en/wiki/web-development/) ## Website requirements of search engines Search engines expect a number of elements and quality features from a website in order to include it in their search results. [https://www.publitec.de/en/wiki/website-requirements/](https://www.publitec.de/en/wiki/website-requirements/) ## Content creation for SEO Are you looking for quality content creation on a topic of your choice and with a stylistic focus for your website? Let's go! [https://www.publitec.de/en/wiki/content-creation/](https://www.publitec.de/en/wiki/content-creation/) ## Content-Management-System Whenever a lot of content needs to be managed on a website or web project, and with as little effort as possible. [https://www.publitec.de/en/wiki/content-management-system/](https://www.publitec.de/en/wiki/content-management-system/) ## Online store development We are the right contact if your project requires a professional online store creation. Let us advise you. [https://www.publitec.de/en/wiki/online-store-development/](https://www.publitec.de/en/wiki/online-store-development/) ## Advertising photography and image selection for the website Our advertising photography puts your team and company with its products and services in the right light. [https://www.publitec.de/en/wiki/advertising-photography/](https://www.publitec.de/en/wiki/advertising-photography/) ## Building blocks for success Let us advise you on the options available for your company to sustainably increase your success. [https://www.publitec.de/en/wiki/building-blocks-for-success/](https://www.publitec.de/en/wiki/building-blocks-for-success/) ## Professional website creation Today, professional website creation is essential for companies of all sizes and industries. Get in touch with us today! [https://www.publitec.de/en/wiki/professional-website-creation/](https://www.publitec.de/en/wiki/professional-website-creation/) ## Digital agencies – what do they do? The functions, tasks and importance of Internet agencies are explained in more detail below. [https://www.publitec.de/en/wiki/digital-agencies-what-do-they-do/](https://www.publitec.de/en/wiki/digital-agencies-what-do-they-do/) ## Internet agencies – what do they do? The functions, tasks and importance of Internet agencies are explained in more detail below. [https://www.publitec.de/en/wiki/internet-agencies-what-do-they-do/](https://www.publitec.de/en/wiki/internet-agencies-what-do-they-do/) ## Differences between an internet agency & digital agency The main differences between an internet agency and a digital agency are described below. [https://www.publitec.de/en/wiki/differences-between-an-internet-agency-digital-agency/](https://www.publitec.de/en/wiki/differences-between-an-internet-agency-digital-agency/) ## Find the right internet agency Choosing a good internet agency in the city of Essen or anywhere else requires careful research and evaluation. [https://www.publitec.de/en/wiki/find-the-right-internet-agency/](https://www.publitec.de/en/wiki/find-the-right-internet-agency/) ## Internet agency From websites, hosting, online marketing and much more, we are your personal full-service internet agency from Essen. [https://www.publitec.de/en/wiki/internet-agency/](https://www.publitec.de/en/wiki/internet-agency/)